by John | Dec 15, 2024 | Branding
Social media content creation sits at the fascinating intersection of art and science, where two opposing forces often compete for dominance: entertainment and education. Striking the right balance between these two approaches is crucial for a successful digital... 
by John | Oct 10, 2024 | Artificial Intelligence, Construction, Content Marketing, Content Writing, Copywriting, Digital Marketing
Harnessing AI for COPYWRITING ABOUT CONSTRUCTION IN THE PHILIPPINES During a lunch conversation with my mom, I found myself deep in discussion about how AI can revolutionize the world of copywriting. I explained the immense potential of AI tools like ChatGPT to... 
by John | Oct 5, 2024 | Books, Digital Marketing, Writing
A Love Story With Books Books have always been more than just a medium of information—they’ve been carriers of culture, history, and imagination. From the ancient scrolls of the Library of Alexandria to the eBooks on your Kindle, books have evolved, yet their essence... 
by John | Sep 26, 2024 | Freelancing, Virtual Assistant
The roles of freelancers and virtual assistants (VAs) in the Philippines can often appear similar, but there are distinct differences in their scope of work, level of autonomy, and client relationships. As the world of remote work evolves, especially with the rise of... 
by John | Sep 18, 2024 | Digital Marketing, Lead Generation, Online Marketing, Philippine Construction, Websites
In the Philippine construction industry—whether you’re a builder, contractor, architect, or supplier—your online presence is crucial in building brand awareness, credibility, and growing your business. Unfortunately, many in the sector still rely heavily on...