by John | Oct 10, 2024 | Artificial Intelligence, Construction, Content Marketing, Content Writing, Copywriting, Digital Marketing
Harnessing AI for COPYWRITING ABOUT CONSTRUCTION IN THE PHILIPPINES During a lunch conversation with my mom, I found myself deep in discussion about how AI can revolutionize the world of copywriting. I explained the immense potential of AI tools like ChatGPT to...
by John | Oct 5, 2024 | Books, Digital Marketing, Writing
A Love Story With Books Books have always been more than just a medium of information—they’ve been carriers of culture, history, and imagination. From the ancient scrolls of the Library of Alexandria to the eBooks on your Kindle, books have evolved, yet their essence...
by John | Sep 18, 2024 | Digital Marketing, Lead Generation, Online Marketing, Philippine Construction, Websites
In the Philippine construction industry—whether you’re a builder, contractor, architect, or supplier—your online presence is crucial in building brand awareness, credibility, and growing your business. Unfortunately, many in the sector still rely heavily on... by John | Sep 9, 2024 | Cold Email, Digital Marketing, Email Marketing, Lead Generation
Cold emailing has long been a cornerstone of digital marketing, but in today’s landscape, it requires precision, personalization, and strategic automation to yield significant results. With tools like Go High Level (GHL), cold email outreach becomes more efficient and...
by John | Sep 6, 2024 | Digital Marketing, Google, PPC
If you’ve been running Google PPC campaigns for your roofing business and find yourself flooded with irrelevant leads—like job seekers, visa inquiries, or contractors offering services you don’t need—you’re not alone. No campaign is perfect, and there will...
by John | Sep 4, 2024 | Digital Marketing, Online Marketing, Real Estate Digital Marketing
After 14 years in the online marketing game—building websites, producing videos, and consulting with property construction and rental businesses—I’ve seen just about everything. But one thing that never fails to make me chuckle (and sometimes roll my eyes) is how...