Top 10 Web Design Trends Making a Comeback in 2024

Written by John

A WordPress Web Designer who builds websites and creates digital marketing strategies for Construction Businesses and Real Estate Developers in the Philippines to increase their lead generation conversions and help them boost their sales.

September 12, 2024

Ah, the web. What a wild ride it’s been over the past decade or so. Web design, like fashion, music, and Lebron Jame’s hairline, has gone through some serious phases. From the pixelated chaos of the early 2000s to the minimalism of the mid-2010s, we’ve seen trends come, go, and (surprise!) come back again. And here we are in 2024, seeing some of the classics we thought we’d left behind creep back into our design tools. But, like bell-bottoms and vinyl records, some things are just too good to stay buried forever.

So buckle up and let’s take a stroll down memory lane, while also appreciating how these old-school trends are showing up in new-school ways.

1. Marquee Text: Because Why Scroll When You Can Glide?

Remember when every website had text that glided across the screen like it was on a leisurely Sunday stroll? The marquee text was everywhere—news headlines, product announcements, even random song lyrics on Myspace (RIP). Well, in 2024, marquee text is back! But this time, it’s got manners.

No more endless scrolling of meaningless text; now, the marquee is used sparingly, often highlighting key product features or important services. Instead of feeling like you’re trapped in a never-ending loop of scrolling text, it gives you a quick glance at what matters. It’s a sleek, controlled glide rather than the runaway train of the past.

Then: Everything and its mother was scrolling across your screen.
Now: Minimal, thoughtful, and used like a fine wine—best in moderation.

2. Gradients: No More ‘80s Disco, Just Sleek Spotlights

Gradients are like mullets—once considered tacky but suddenly cool again. Back in the day, they were loud, rainbow-like, and a tad over the top. But in 2024, gradients are subtle, moody, and elegant. Designers now use them to create depth and focus, often appearing like a soft spotlight on a dark background. It’s all about sophistication, baby.

Gone are the technicolor eyesores of the early 2010s; now, gradients help guide the eye to what’s important. They’re dark, brooding, and dare I say, a little mysterious. Kind of like that one designer who always wears black and doesn’t smile in team photos.

Then: Neon gradients so loud they could give you a headache.
Now: Dark, smooth, and sultry, like a gradient doing yoga in candlelight.

3. Horizontal Scrolling: Because Vertical Is So Last Year

If there’s one thing 2024 designers are loving, it’s horizontal scrolling. Remember when we first saw it and thought, “Whoa, this is weird. Are we supposed to scroll sideways now?” Well, yes. Yes, we are.

Once seen as a quirky feature that made you question your mouse, horizontal scrolling is back and being used smartly. It’s perfect for galleries, portfolios, and interactive sections that need a bit more breathing room. Unlike before, where you accidentally ended up 3 miles to the left of the screen, modern horizontal scrolling is smooth, intuitive, and dare I say… fun.

Then: Confusing, clunky, and often accidental.
Now: Purposeful, sleek, and a great way to show off a killer portfolio.

4. Minimalism: Less is Still More

Minimalism never really went away, but in 2024, it’s evolved. Gone are the sterile, almost too-clean designs that left users wondering if they’d accidentally clicked on a prototype instead of a website. Now, minimalism is warmer, softer, and more user-friendly.

Designers today are pairing minimal layouts with rich textures, subtle animations, and micro-interactions to keep things engaging. It’s like Marie Kondo met with a UX expert and decided to spark joy with every click.

Then: Empty spaces so vast you could hear echoes.
Now: Minimal, but with soul—kind of like a chic, tiny apartment.

5. Retro Fonts: Because Helvetica Needed a Break

Ah yes, retro fonts. The ones that looked like they came straight out of an old VHS tape or your dad’s favorite ’80s band logo. In 2024, these fonts have made a comeback, bringing with them a sense of nostalgia and fun.

You’ll see bold, vintage-inspired typefaces popping up in everything from headers to logos. The trick now is pairing them with modern elements so they feel fresh, not dusty. It’s all about balance.

Then: Campy and often unreadable on smaller screens.
Now: Vintage, but with a modern twist (and much better kerning, thank goodness).

6. Dark Mode: The Savior of Battery Life and Eyeballs Everywhere

Dark mode is more of a universal trend than a comeback, but in 2024 it’s no longer just an afterthought. It’s often the default. Whether it’s for the sake of battery life, late-night browsing, or just looking undeniably cool, dark mode is here to stay.

Designers now create with both light and dark modes in mind from the start. And let’s be honest, everything just looks sleeker in dark mode. It’s like your website suddenly got a leather jacket.

Then: A luxury feature you enabled to feel tech-savvy.
Now: A must-have for every self-respecting website.

7. Oversized Typography: Go Big or Go Home

Subtlety is overrated. Oversized typography is having a moment again, and it’s bolder than ever. Designers are using huge headlines and giant text blocks to make an instant impression. The difference now? These aren’t just attention-grabbing for the sake of it—they’re balanced with whitespace and clean layouts.

You know what they say: Bigger fonts, bigger impact.

Then: Often accompanied by flashing colors and Comic Sans.
Now: Clean, modern, and just the right amount of in-your-face.

8. Neumorphism: The Love Child of Flat Design and Skeuomorphism

Neumorphism (or “soft UI”) is a design trend that blends flat design with subtle 3D elements to create interfaces that are visually engaging yet minimalistic. It’s a step up from the flat design of the early 2010s, with gentle shadows and highlights giving depth to UI components.

It’s like flat design finally hit the gym and got toned.

Then: Everything was flat—like my enthusiasm for 2007’s skeuomorphism overload.
Now: Soft, subtle, and dare I say, huggable?

9. Micro-Animations: Because Every Detail Counts

Web design in 2024 is all about the little things. Micro-animations—those tiny, almost imperceptible movements—are everywhere, guiding users through the site in a way that’s smooth, subtle, and engaging. Buttons that gently change color, icons that give a little wiggle when hovered over, and images that fade in softly all contribute to a more polished user experience.

Then: Flash animations that took forever to load and gave your computer a workout.
Now: Tiny, effective, and not likely to crash your browser.

10. Textured Backgrounds: Not Your Grandma’s Wallpaper

Remember the overly textured backgrounds of the early web? You’d land on a site and get blasted with a rainbow gradient overlaid with stars or glitter. Good times, right? Well, 2024 has brought textures back, but this time they’re muted, sophisticated, and used to add a touch of warmth to minimalist designs.

Think paper-like backgrounds, subtle grain, and noise effects. It’s all about adding texture without making your eyes bleed.

Then: 1999 called; it wants its background back.
Now: Gentle, tasteful, and no glitter in sight.


The Web is Like a Fashion Show—Everything Comes Back Eventually

The thing about web design trends is that they always seem to come full circle. What was once tacky is now tasteful, and what was once overwhelming is now used with restraint. The key to 2024’s take on these classic trends is moderation, balance, and a dash of nostalgia. After all, who doesn’t love a good comeback story?

So as you build your next masterpiece, don’t be afraid to look back to the past for inspiration—but maybe leave the Comic Sans where it belongs.

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